For years, we’ve been chasing Customer Satisfaction in the automotive industry. Here’s my question – Why are we aiming so low? Satisfaction is meeting the most basic of customer expectations. Is the new car full of gas? Is it cleaned and ready for delivery on time? Was the vehicle fixed right the first time? These are things that customers expect of us.

Employees, customers are as important as financials. An employee engagement survey program provides a great tool for ownership and leadership. The employee engagement survey data and analysis creates the foundation for an integrated approach to manager engagement training, employee reviews and building a high-performance culture.

At Evolve, our data and experience indicate that engaging clients effectively is foundational in building a successful organization in both B2B and B2C environments. Why? Because fully engaged customers are committed to the success of the companies with which they love to do business. They are loyal, easy to serve, and much more valuable to a company’s bottom line than their less engaged peers.

This article delves a little deeper into the mindset of one of our favorite companies- Starbucks! Check out their unique approach to both employee and customer relationships and learn how you can apply a similar culture to your work environment.